Solvang receives $85k grant to help promote Central Coast residents visiting city

Aug 16, 2017

Article by: Melissa Newman from KEYT

Posted: Aug 15, 2017 02:24 PM PDT

View Video and original Article at KEYT

SOLVANG, Calif. - It might look like it's frozen in time, but a lot of commerce is changing and expanding in Solvang. 

In fact, five new businesses are opening within the next three weeks.

"I think our community has a wide tourist base that comes through town - at the same time I think they don't realize all the opportunities they have to shop and the clothing and retail stores we have here in town," explains Tracy Beard, Executive Director for the Solvang Chamber of Commerce. 

Shops like the Solvang Bakery, that now ships their products across the U.S.

"All the merchants like ourselves work really hard to provide things so the locals don't have to leave and they can just shop in their sweet little town," says Co-Owner of the Solvang Bakery, Melissa Redell. 

Her thoughts are echoed by Liz McDermott, owner of Liz G Photography in Solvang. 

McDermott's photography studio is one of the few places in the area making 3-D virtual reality models for local businesses and real estate offices.

"I think one of the misconceptions is that you have to go out of town to shop if you're a local and you don't - we have everything here you could need. [Also,] I think we need to remember that the business owners are locals.. we're local," McDermott says. 

Solvang receives $85k grant to help promote Central Coast residents

The Solvang Chamber of Commerce hopes to market all of their local businesses as part of the $85,000 grant they received from the city. 

One way they're doing that is with their Walk, Shop, Wine and Dine campaign.

It includes a map detailing numerous shops across the city as well as TV ads.

They're also changing how they do their monthly Third Wednesdays outdoor event, by adding local restaurants as part of the festivities.

View Video and original Article at KEYT

$85k grant to help promote Central Coast residents visiting city
Posted in Featured Articles.