U.S. Ad Index Climbs Again To Another Record High

Dec 21, 2015

U.S. Ad Index Climbs Again To Another Record High

The U.S. advertising market continues on its torrid pace -- with both digital and TV advertising moving higher versus earlier levels in 2015 and against the same month in 2014.

Standard Media Index’s U.S. Ad Market Tracker index grew 23% in November versus the same period a year ago to an index of 259.5 -- a record since SMI began pooling results from the major media agency holding companies. 

This growth is also 21% higher versus October’s index, which stood at 213. The tracker indexes the big agencies’ media spending volume at 100 in 2009.

Digital advertising was up 37% to 715 index versus November 2014 -- also a new all-time monthly high. It also had a gain of 18% improvement over the 605 index in October.

National TV advertising grew 17% to a 198.5 index over November a year ago, and 23% higher from the 161 index in October.

SMI’s index research accounts for 80% of the media agency holding company advertising market -- every major player except for WPP Group.

At the time October results were second only to December 2014 (index of 218) and tied with Nov. 2013 (also a 213).

Posted in Dr. Ken Hardwood.