How to use the FREE Mailchimp to drive new business?

Thursday, April 09, 2020 at 11:00 AM at 11:45 AM

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How to use the FREE Mailchimp to drive new business?

Without questions, Email is the most effective way to communicate to prospective new clients, and current clients. So why aren't you doing it? This webinar introduces you to the power of Email marketing and the use of the FREE version of We will also be discussing they types of Emails that are received well by your audience.

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When: Apr 9, 2020 11:00 AM Pacific Time (US and Canada)
Topic: How to use the FREE Mailchimp to drive new business?

photo of Michael KramerInternet Professional @Ameravant Web Design
Michael Kramer has helped over 800 local small businesses and nonprofits be successful with their website and Internet presence. He speaks to small groups throughout the year with a focus on education and success for every person attending in presentations. Michael is open to any questions you may have during and after the presentation.

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How to use the FREE Mailchimp to drive new business?

Is Email Marketing Still An Effective Strategy In 2020?

  1. Email marketing has many advantages associated with it. When used properly, it can leverage sales, generate new customers and help in their retention. While social networks first need to engage people so that they can become customers.

  2. People “Opt Into” your Email campaign so they have already shown an interest in your products or services, and they can Opt Out anytime they want.

  3. Based on surveys conducted by the Channel Preferences Survey, these indicate that 91% of people access their email at least once a day

  4. Two-thirds of emails are opened on smartphones or tablets (Marketing Land 2015), 75% of Gmail users access to it through them and emails that are responsive have a 40% opening rate (Clickz 2015)
Email Marketing Info Graphic

Why Use vs other Email Tools?

Tips for creating your Emails

  1. Keep Subject Lines Short and Sweet

    Keep Email Subject Lines Brief
  2. Send Emails on Thursday Mornings at 8 a.m.

Thursday mornings between 8-9 a.m. is an ideal window of opportunity to increase your open rates.

  1. Keep your Message Simple

Your audience is receiving 100’s of Emails.  Make their job easier by simplifying your message.  No long Emails please!

  1. Sample Email

Sample Mailchimp Email

Logging into your mailchimp account.

  1. Verify Your Domain - This increases your Email to not be seen as SPAM
  2. Log In / Account / Settings / Domains / Verify Domain

Create your 1st Audience

  1. This is your Email list.
  2. The FREE version of mailchimp only comes with one (1) Audience
  3. Use “Segments” and “Tags” to categorize your Emails list into different groups
  4. Add your Emails one at a time or import them

Create an Opt In Form to add to your Website

  1. Audience | Sign Up Forms
    1. Embed Forms for your website
    2. Pop Up form that displays after a trigger is reached. Triggers are time or activity.

Create your 1st Campaign

  1. Select Type of Campaign
  2. Create your Message
  3. Link your Campaign Email to the List you want to send it to.

Blast out your 1st Email


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