Digital Marketing Essentials For Business

Thursday, April 08, 2021 at 01:00 PM at 03:00 PM

Webinar fee: $20

This class is for busy business owners at any stage that want to know exactly how to focus and get solid results from their marketing efforts. We cover these digital basics:

How to develop a content calendar for consistent year-round marketing. (Participants will receive a complimentary 2021 digital planning calendar)
Email marketing tips and tricks
How to effectively use social media to grow your brand and build loyalty
How PR plays a role in your marketing plan
How Google Analytics will help you more effectively build and grow your marketing strategy
Search Engine Optimization
Google ads vs Facebook ads
Importance of good visuals (photo and video) to promote your brand
Which digital tools will help make your job easier

Instructor: Patty Ross

Patty, a native Angeleno, has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non-profits. Golden State Marketing, and her other business, California Wine Marketing, were founded in 2006.

Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.